Even Prime Brokers need marketing strategies
BEQUANT is a regulated virtual financial assets prime broker offering a full suite of services for institutional and professional traders.
BEQUANT is a leading prime brokerage in the digital assets and cryptocurrency industry; offering a full suite of services for institutional and professional traders.
I was the Director of Marketing and Partnerships at BEQUANT. I joined at the beginning of the BEQUANT journey when it was undertaking a full rebrand from traditional finance into a blockchain based business.
My role included being the Marketing, PR, Digital and Web Development lead at BEQUANT. I conduced marketing and web development activity as well as the strategic marketing vision for BEQUANT and its product range along with P&L management of the marketing budget. My role included designing and implementing the initial growth strategy for the prime brokerage product and the retail arm bequant.io (now known as BEQUANT Global) as well as developing the partnership pipeline. I was an integral part of the growth of the firm.
My key highlights included delivering the marketing launch of BEQUANT’s flagship product- BEQUANT Pro (prime brokerage) with the story exclusively published by crypto and financial media outlets.
This included a complete overhaul of marketing and digital activity including publishing the companies first sales prospectus, the launch of a new email process and design for both client communications and daily newsletters as well as the development of BEQUANT’s Crypto&Coffee TM media outlet, which launched in 2020. I also launched two new websites to support the acquisition of a new product range at BEQUANT as well as BEQUANT’s first careers section.